WebTMS - Course Schedule and Description Drexel Term Master Schedule Home
Drexel Logo
Schedule for Spring Quarter 18-19
CRN 34853
Subject Code DSMR
Course Number 311
Section 002
Credits 4.00
Title Visual Merchandising
Campus University City
Instructor(s) Kristen F Ainscoe
Instruction Type Lecture
Instruction Method Face To Face
Max Enroll 11
Section Comments
Textbooks Click on the link below to see textbooks for this course:
Drexel University Bookstore
Start Date End Date Times Days Building Room
Apr 01, 2019 Jun 08, 2019 03:00 pm - 04:50 pm TR URBN Center 108
Course Description
DSMR 311 - Visual Merchandising
Visual Merchandising combines design skills, consumer psychology and marketing principles to create window displays, floor merchandising and plan-o-grams in a retail environment that entices consumers to buy. Students will investigate related areas of store planning and design, point-of-purchase display, fixture design, and topics on trend in the industry. Students will apply the principles and elements of design in merchandise presentation, analysis and experimentation and field research. Methods of promoting and selling merchandise, analyzing leading retail firms, employing basic methods of displaying merchandise, and developing a basic understanding of the use of special materials and lighting will be integrated into experiential projects outside of the classroom.
Credits: 4.00
College: Antoinette Westphal COMAD
Department: Design
Must be enrolled in one of the following Program Level(s):
- Undergraduate Quarter
Must be enrolled in one of the following Major(s):
- Design & Merchandising
May not have the following Classification(s):
- Freshman
Pre-Requisites: (VSST 103 Minimum Grade: D or VSST 106 Minimum Grade: D ) and DSMR 211 Minimum Grade: D
Repeat Status: Not repeatable for credit
Please note that course schedule information is subject to change at any time.